Blue Ocean Strategy Part 1: How to Swim with the Big Fish and Not Get Eaten Alive

Hey there!

Good morning. This is Beeso Books. We’re like gummy vitamins for your recommended daily intake of all things business. This week we are diving in to, The Blue Ocean Strategy by Chan Kim and Renée Mauborgne.

estimated read: 2 minutes

Do you want to stand out and make a splash in your industry? Then it's time to dive into the world of blue ocean strategy! Here are the key takeaways from the first two chapters of "Blue Ocean Strategy":

• Red Ocean vs. Blue Ocean: Imagine you're in a school of fish, all fighting for the same food. That's the red ocean, and it's bloody hard to survive. But what if you could create a new feeding ground with plenty of food and no other fish around? That's the blue ocean, and it's where you want to be.

• Tools of the Trade: To find your blue ocean, you need to use some fancy tools and frameworks, like the Strategy Canvas, the Four Actions Framework, and the Six Paths Framework. They sound complicated, but don't worry, we'll break them down for you.

Now, let's get real for a minute. Do you really want to be a little fish in a big pond, fighting for scraps? No way, José. You want to be a big fish with plenty of food and no competition. That's what the blue ocean is all about.

To find your blue ocean, you need to think outside the box and swim against the current. Don't just copy what everyone else is doing, but look for new opportunities and untapped markets. Tomorrow we will break down those fancy tools we mentioned earlier to analyze your industry and find your niche.

It's not easy, but it's worth it. Imagine having a business that stands out from the crowd, with customers who are willing to pay more for your unique value proposition. That's the dream, and it's within your reach.

So, are you ready to jump into the blue ocean and leave the red ocean behind? Stay tuned for the next edition, where we'll show you how to create your own blue ocean strategy and make waves in your industry!

To learn more about the Blue Ocean Strategy checkout this Harvard Business Review Article. 

You can also get the book on Amazon

Best,

Camillo

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