Shaping the Path: The Lazy Person's Guide to Implementing Change

We're the business bestie that breaks down books and shows you how to rock the strategies.

The Elephant's Role in Motivation: Understanding Laziness vs. Mental Exhaustion

It takes a lot more than a great plan and a bunch of data.

A Tale of Two Brains: How to Get Your Rider and Elephant on the Same Page

We read the best books and share the fun parts. If you like this one share it with a friend.

Switch Part 1: Direct, Motivate, and Shape the path: the three-step framework for making change

Three stories about how to make change easier

From Electric Sewer to the Best Ride in Town: The Surprising Story of How Tipping Point Leadership Saved NYC Subway

We're the business bestie that breaks down books and shows you how to rock the strategies.

Blue Ocean Part 3: How Big Bertha blew up the golf game.

We break down the top business books and show you how to use the strategies.

Blue Ocean Strategy Part 2: Get Ready to Make Waves: Creating Your Blue Ocean Strategy

We break down the top business books and show you how to use the strategies.

Blue Ocean Strategy Part 1: How to Swim with the Big Fish and Not Get Eaten Alive

We break down the top business books and show you how to use the strategies.

From Crayons to Calculators: How The Lean Startup Can Turn Your Child's Hobby Into a Business.